GRTgaz advertising campaign
As a major gas transport operator in France committed to the energy transition, GRTgaz has relaunched its advertising campaign to promote renewable gas and low-carbon hydrogen. This campaign has been running since 16 October on TV and on the social networks.
TV spot from the advertising campaign (french version)
For the campaign relaunch, GRTgaz has decided to tackle three new themes: decarbonising industry, renewable gas produced from wind power and CO2 capture.
With energy prices remaining high, but also with the energy transition picking up the pace (government announcements on eco-planning in France), GRTgaz has relaunched its advertising campaign to promote France's gas independence. This will not be possible unless we further develop renewable gas.
Renewable gases are recovered from agricultural residue and solid or wet waste. They are produced in France and then stored and reinjected into the regional and national gas networks, and are a new means for the country to achieve gas sovereignty. With 7 TWh produced in France as of the end of 2022, methanisation is the only renewable energy sector that is currently ahead of the targets set in the current multiannual energy programme. By 2030, they could cover up to 20% of France’s gas consumption, and alongside other efforts to use energy more efficiently, they could meet all of our needs by 20501.
GRTgaz is transforming its transport network so it can carry renewable gas and low-carbon hydrogen; coming back onto our television screens to educate people and showcase these innovative energy solutions was the logical next step for France's leading gas operator.
1 ADEME study: “A 100% renewable gas mix by 2050?”
Focus on the 2023 campaign
For the campaign relaunch, GRTgaz has decided to tackle three new themes: decarbonising industry, renewable gas produced from wind power and CO2 capture.
The campaign is aimed at opinion leaders and decision-makers, and begins today. It will continue into mid-November, and will feature 20- and 30-second ads on several television channels. To stick in people’s minds, GRTgaz and communications agency Okó have opted for an offbeat tone.
On social media (Facebook, Instagram, LinkedIn, X – formerly Twitter – and YouTube), eleven visuals (shown below) explain the benefits of low-carbon and renewable gas and hydrogen and the technologies to produce them (methanisation2, pyrogasification3 and hydrothermal gasification4).
2Methanisation: a process for producing renewable gas from organic waste (biowaste, crop waste, cattle manure, etc).
3Pyro-gasification: a process whereby solid waste and biomass is converted into renewable gas.
4Hydrothermal gasification: technology for converting wet biomass into renewable gas and treating organic waste.
